Portfolio
Global Subsidies Initiative
The GSI highlights the corrosive effect subsidies can have on the environment, economic development and governance. The International Institute for Sustainable Development asked for our help to map out a new design for their website when it became clear their current site was no longer responding to visitor needs. Careful consideration was needed to come up with a solution that would work for years to come.
Information architecture in practice
Information what? Information architecture (IA for short) is simply the study of how to organise and present online data so that visitors find it where they would expect to find it. After analysing their website, we mapped out how GSI content would fit into a flexible management system: GSI immediately asked us to build it.
Online documents
We placed entire documents online, complete with menus and navigation (rather than as PDFs). This makes documents easier for visitors to read, as well as enabling search engines to index content and increase exposure.
A homepage with a birds-eye view
A year after launch, GSI asked us to find a way to give visitors a snapshot of the areas they work in (fossil fuels, biofuels, irrigation etc.) so that they could be directed immediately to what interested them. We devised a system of tabs that does exactly that.
Up and running smoothly
During the three years since launch, www.globalsubsidies.org has grown considerably. Recent work has fitted seamlessly into the existing structure, and the GSI team have been maintaining the website without our help for the entire time.